CRS (Central Reservation System)

Consistent presentation of pricing and availability

Complex system requirements for the GDS have become increasingly difficult to manage, especially for independent properties. As today’s international business travel is expected to drive revenue via that channel, even in the long term, the GDS must continue to be an integral part of a well designed electronic sales strategy.

OUR PRODUCT

An excellent CRS is a fundamental requirement for the integration of your property into the pool of over 650,000 travel agencies world-wide. Put the technical systems of hotelwebservice to work and reach the GDS. The self explanatory user-platform of our CRS converts the maintenance of rates and availability into an easy task.
Your rate structure (i.e. corporate rates, promotions, linked rates, rate sequencing) is driven based on your pre-defined revenue management parameters; your selling strategy becomes an automated process.

GDS integration through a simple CRS technology

Easy maintenance of rates and availability through intuitive programming
Early-Booker and Last-Minute-Booker rates available via linked rate structure
Market-appropriate sales of available rates via rate sequencing
Custom-made statistical reporting on electronic bookings
Reconciliation of commissions generated by the system

Integration based on advanced technology. Despite the high-tech programming, maintenance of the system is easy and fast, saving time for you and your staff.

YOUR ADVANTAGES

Take advantage of our goal: a system network, easy to handle for you due to our user-friendly programming.

Transparent price structure, easy to understand
Rate parity on all electronic sales channels
Statistical evaluation and charting of all electronic bookings
Integrated ADM (Advanced Distribution Manager) for maintenance of your IDS

GDS Conection

Integration to network with over 650,000 travel agents
Booking of your corporate rates by international corporate travel agencies
Superior internet presentation in the market of your competition

THIS IS HOW IT WORKS

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THE RESULT

Manage pricing and availability of the international markets booking over the GDS (travel agencies) via the Utell Connect 2-Way Interface. At the same time, you are also managing over 500 IDS (Internet Distribution Systems) with the integrated ADM (Advanced Distribution Manager) – and all of that from one single platform. Managing all sales channels, i.e. GDS, IDS and IBE via one interface.

Linked Rates

Your rate strategy – easily executed

Our module „Linked Rates” simplifies rate maintenance. You will be able, for example, to create special rates to increase loyalty through an early-booker rate or a special promotion rate for returning guests, without building a new rate within the system. Discounts on your published rates can be defined as a percentage or a nominal amount. Managing these rates could also be based on other parameters such as occupants per room or room type. Of course, you have the flexibility of defining different cancellation policies for different rates.