Strandhotel Ostseeblick

Family-owned resort hotel combines tradition and high-tech marketing

Uwe & SibylleWehrmann - Owner: „Minimizing our work-load for electronic distribution, while improving our internet performance; that was the ambitious goal we accomplished working with hotelwebservice“

The personal involvement of the host ensuring the well-being of their guests needed to be delivered to every single visitor of the homepage. Consequently, the perfect solution needed to allow the host maximum face-time with the in-house guest, while creating a clear perception of available services and amenities via the website prior to the arrival - with minimum time investment.

Products: D&R / CMS / CRS / IBE / ADM / SEO / SEM

Issue

One single recommendation by our business partner „Wellness Hotels Deutschland“ convinced the Strandhotel Ostseeblick to decide in favor of our solution.
During the initial contact phase, the hotel’s internet integration was rather simple and incapable of adapting to the fast-paced environment; the ownership was desperately searching for a solution featuring e-marketing components in order to drastically improve the property’s internet performance.
The ability to offer online booking options and maintenance of hotel packages on the own website as well as on the WHD partner website was needed. The investment of time and effort had to mirror the available labor resources.
During our consultation, the owners expressed their appreciation for their very loyal customer base and the need for a solution that would appeal to the needs of these respective guests.

Starting Point

For privately owned and operated hotels, hotelwebservice configures the application tailor-made to the property, allowing optimal utilization with minimum time investment.
Developed by hoteliers for hoteliers, the solutions inside the CMS by hotelwebservice collect relevant data after the first SEO and allow communication with selected target groups. Content-sensitive Google AdWord campaigns cost-effectively support these activities and permit a thorough statistical evaluation of their success.
The design and maintenance of the website allow login protected landing pages for loyal guests. Special promotions and packages are directly marketed from these pages while the integrated online retail module drives additional revenue by advertising hotel products.
With a single data entry and no additional maintenance, hotel rooms and packages can be updated and displayed – with the same content, but in different layouts - on a large variety of platforms (homepage / partner websites / newsletter). The connection to internet platforms such as HRS or Expedia, and the ability to control them all from one central point was crucial for the success.

Development

Time for the most important assets – your guests
Hospitality professionals like Family Wehrmann place a lot of their focus on personal guest interactions. That is the reason, especially in privately owned and operated resorts, simple and time-saving utilization and stunning results are of paramount importance.
More bookings on a broad spectrum of channels
With the ADM (Advanced Distribution Manager) you will maintain internet platforms i.e. HRS, Expedia, Hotel.de but also your own website and the presentation on partner websites with one single login and from one central platform.

Conclusion

Performing e-distribution and e-marketing with minimal effort, while improving the internet performance. An ambitious goal, accomplished with the assistance of hotelwebservice.