Wellness Hotels Deutschland

Popular hotel marketing corporations based on integrated e-distribution concept

 
Michael Altewischer - Geschäftsführer (?): “With hotelwebservice we found the leader in the filed of electronic marketing, capable of delivering service, adequate to the high standards we set as the leading cooperation partner for wellness hotels”
 
From audience-specific web design to complex intranet solutions – a wide range of services provided by a single source, for Wellness Hotels Deutschland.
 
Products: HP/CMS/CRS (Hotels) /SEO/Intranet/Katalogverwaltung/Lexikon/ Gewinnspiele (?)
 

Issue

After the conclusion of ITB 2005, Wellness Hotels Deutschland (WHD) started their search for a knowledgeable partner for the complete re-launch of their brand and website.
Package offers the hotels published on their own website and with their respective CD, had to be published on the WHD website as well, but following their CD. That task needed to be accomplished without creating any additional workload for the user.
The scope of the massive project was multifaceted. On one side, additional value had to be created for the participating hotels. On the other side, the effort for data entry and the annual reconciliation of all member hotels for a variety of distribution channels had to be kept at a minimum.
Last, but not least, the existing structure of various systems previously used for catalog design, hosting the picture data bank, the CMS and the statistical tool, had to be consolidated into one single platform, allowing to additionally incorporate the central booking engine.
 

Strating Point

The brilliant web design exceeded the high expectations for the re-branding and led to the encouragement of participating hotels to re-think and update their own internet presentation.
The high-tech Enterprise CMS by hotelwebservice enabled the marketing partner to allow the participating hotels to be booked via a central website and to provide interested hotels with a booking mask they hotels could install on their respective websites without any start-up cost.
The synchronization of data in between the marketing partner and the participating hotels were configured for a two-way information flow, communicating booking requests or interest in gift certificates to the hotels via the system, but also allowing the hotels to update their availability on both, the WHD website and their own.
The utilization of the system’s intranet function and the central data capture also improved the hosting of the catalog data.

Development

 
Brilliant solutions for marketing partners
The multifold requirements of individual marketing partners need flexible solutions and module-based, expandable systems.
From WHD (Wellness Hotels Deutschland) to WHI (Wellness Hotels International)
For the globalization and growth of the company, the systems were configured so that multi-lingual
 

Conclusion

Creating value through intelligent utilization of brilliant tools for internal and external communication. Wellness Hotels Deutschland optimized processes and increased the satisfaction of participating hotels.

• One-time data capture for multiplied output in various desired formats
• Utilization of the network for job fairs
• Maintenance of catalog data through system expansion to intranet functionality
• Brilliant presentation and added value promote acquisition of new members for the marketing partner.